At Root & Seed, we are all in for special occasions, anniversaries and birthdays, and the traditions and rituals that come with those significant moments.
As we approach our own fourth birthday, we’re proud to say that this past year’s milestones have been plenty and celebration-worthy. We forged new partnerships, added technology functionality, won industry awards for health and wellness benefits, ran workplace connection and team discovery sessions, and brought on subject matter experts who have made our processes more efficient and productive.
And as much as we carefully planned out our vision for Root & Seed from day one, some of our milestones still come as complete surprises!
Often, it’s these unscripted moments that feel the most special. And maybe it's the special occasions we plan for the most each year (like birthdays) that are also “just-the-right” occasions to celebrate the unscripted.
As a platform that takes wisdom of the past and stitches it together with the future to define the present, this type of reflection is our jam. And as much as goals, strategy, and plans are important parts of any successful business, no matter your stage or tenure, it’s the unscripted moments that your future self and business get to delight in – those moments where you say, “You can’t make this stuff up!” with disbelief, honour, excitement, and nerves all rolled into one.
One such recent unscripted moment for us started with the simple ping of a message notification. (during an all team mid-year review planning session, of course:)) Then the surprising request: Acclaimed writer Clare Ansberry of the Wall Street Journal was writing an article on “passing the torch” for her column on relationships and turning points, and she wanted to talk to us!
In “What It Takes to Keep Those Family Reunions, Picnics and Funfetti Cupcakes Going", Ansberry explores the challenges families face in maintaining beloved traditions, like annual reunions and shared recipes, in a world where families are smaller, busier, and often spread across the globe. But working to keep traditions alive, as Root & Seed co-founder Anika Chabra shared along with the inspiration behind Root & Seed, is still worth it.
"The world feels a little upside-down now," Anika told the WSJ. "They [traditions] can provide a sense of belonging and constancy."
This latest milestone got us thinking about how significant moments often “happen” to us while we’re busy just living life. They might just seem like a simple conversation with a loved one or an unexpected opportunity, and it’s only in looking back that we realize we were in the middle of something meaningful from the start.
As we blow out the candles on four years at Root & Seed, we’re here to celebrate it all — the milestones we hit with intention and the legacy-making surprises that found us along the way. Because who knows? When our 10th anniversary rolls around, we love thinking that we will turn to each other to say, “Remember that time we were quoted in the Wall Street Journal?”
